Hi all! Its been second week and I am still analyzing the GA data. This is the GA data: Google organic => 30.61 bounce rate => 00:04:58 time duration => conversion 37.04% Yahoo organic => 8.70 bounce rate => 00:01:02 time duration => conversion is zero Ask organic => 17.65 bounce rate => 00:02:42 time duration => conversion is zero Comcast organic => 8.33 bounce rate => 00:02:45 time duration => conversion zero What do you think is the main reason why in some Search Engine we have zero conversion? Thanks mate!
Is this a large enough sample size is my main question? Hard to say without investigating specifics. General questions would be: Are the actual search terms similar for all search engines? What are the user demographics of people that purchase your products?
To get the bottom of the issue (if one exists), one would need access to the data. Perhaps looking at the multi channels funnels section might shed some light on the problem. Google Analytics > Conversions > Multi-Channel Funnels > Top Conversion Paths