why the ad have 1670 hits but the site only have 45 visits

Discussion in 'Google AdWords' started by raschidt, Nov 9, 2010.

  1. #1
    I spend $825 in adwords in 4 days (may be the campaign was very bad, the ad was horrible and the landing page not optimized, etc) BUT the ad have 1670 Hits but the web site register ONLY 54 VISITS!!!!!!

    Why??

    where my money goes? I know... Google bag!
     
    raschidt, Nov 9, 2010 IP
  2. magda

    magda Notable Member

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    #2
    ...or your adwords/analytics integration isn't set up properly...
    Which is much more likely.
     
    magda, Nov 9, 2010 IP
  3. lightup

    lightup Peon

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    #3
    What software are you using to tell you how many hits the site is getting? Also $825 in 4 days is extremely steep, sounds like you may need to sit back and seriously optimise it. Are you very familiar with google ad words?
     
    lightup, Nov 9, 2010 IP
  4. MrChuckTaylor

    MrChuckTaylor Peon

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    #4
    Definitely could be an integration issue.

    Another issue might be your destination URL's - check all of these in your campaign (click each ad!) and make sure it goes to a working page on your site. Another thing I have seen is the site going down, so try a free uptime monitor service to check your site is always visible.
     
    MrChuckTaylor, Nov 9, 2010 IP
  5. raschidt

    raschidt Member

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    #5
    The ad was correctly tagged with Google Analytics.
    The reason why we spend that amount in 4 days is because there are around 100 keywords in the campaign.

    I linked analytics with adwords, and I agree, there are some problems with the landing page not optimize (but the client won´t change that part), but the words part is:

    According google analytics the ad have 1674 and the page got 0 visits!!!

    What that means??? WHERE is the answer???
     
    raschidt, Nov 10, 2010 IP
  6. jjyy2006

    jjyy2006 Peon

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    #6
    Do you check your adwords ad destination url correctly link to your's web page?
     
    jjyy2006, Nov 10, 2010 IP
  7. raschidt

    raschidt Member

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    #7
    For sure, if there was anything wrong there would not be anything registered in analytics and analytics detects 1674 hits and 0 visits!
     
    raschidt, Nov 12, 2010 IP
  8. ictaros

    ictaros Peon

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    #8
    Did you put the analytics codes on the right page? The landing page of your adwords
     
    ictaros, Nov 12, 2010 IP
  9. Matt K

    Matt K Guest

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    #9
    Maybe your industry isn’t succeptible to conversions… Try re-working your landing page to be specific to your ad group .. it will save you money and make sure that you are getting the right people
     
    Matt K, Nov 12, 2010 IP
  10. teena2seo

    teena2seo Peon

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    #10
    Wow, that's a lot in 4 days, have you checked all your keywords. Because you might be getting a high impression with very CTR. There's a lot you need to consider, including those mentioned by others.
     
    teena2seo, Nov 14, 2010 IP
  11. raschidt

    raschidt Member

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    #11
    The code is correctly inserted because GA is registering the hits number correctly.
    May be the Market is not the right, may be the landing page is not optimized, but with that much hits I must have at less 1 visit and according GA I have 0 (cero) visits from the campaign (and 47 visits from organic seo).

    That´s amazing!

    I could accept that at less (in case of bad campaigns where the market is not the right one) the 50% of clicks are not converted in visits, but at less 50%. In my case 100% of clicks disappear, nobody visit the site!

    Still my question: Why?
     
    raschidt, Nov 16, 2010 IP
  12. bloggertemplatesblog

    bloggertemplatesblog Peon

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    #12
    I am facing the same problem. Although my spending budget is quite low, however, if I compare the clicks with the amount of visitors I receive, its always less.

    What I suspect is that some of the clicks are fraudulent. Google has always paid me back for fraud clicks, hopefully, you'll get your money back soon....
     
    bloggertemplatesblog, Nov 16, 2010 IP
  13. anujG

    anujG Greenhorn

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    #13
    please check your campaign (click each ad!) and make sure it goes to a working page on your site
     
    anujG, Nov 19, 2010 IP
  14. Seqqa

    Seqqa Well-Known Member

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    #14
    Everyone knows that Google dosn't send traffic they just trick you into thinking so, so people like you can make $800 donations to the 'Google Bag'.
     
    Seqqa, Nov 23, 2010 IP