Why "Spy Tools" don't work.

Discussion in 'Google AdWords' started by PPC-Coach, Nov 16, 2007.

  1. #1
    I know I'm not going to make any friends in the spy tool market, but oh well. These tools are all useless imho. The majority require YOU to figure out which keywords you're going to "spy on". That's flaw number one. How are you supposed to know which keywords some big hitter is bidding on and if you did know, why wouldn't you just bid on them and make money? Having to make your own list to test is fine, but you may as well test them yourself in your own adwords account and make some sales while your at it. These spy tools tell you "the longer you let it run, the more you'll be sure you found a winner". Uh huh, that would have nothing to with the fact that their charging $100+ per month does it? Of course they want you to let it run for a long time, that way they'll make more money.

    The whole business is based on hype and giving you the "shortcut" or "magic pill". I hate to break it to you, but there are no shortcuts or magic pills in winning the adwords game. There is hard work and persistence involved, that's about it. (A large budget helps but is not always necessary).

    Anyhow, in the time you took to "spy" on a list of keywords, you could have made up 30 new campaigns and found about 5 winners that would make you more money then any of those "golden keywords" the spy tools are promising you. Did you know that even when you find a golden keyword it won't matter much because it's not running in their account. You now have to start from square one to build up enough ctr, get a good qs and account history to be able to compete with the guy whose keyword you stole. That is the second major flaw to the system. Finding a golden keyword does not give you much of a leg up at all.

    I could post a list of converting keywords in a very competitive niche I'm in and you could carbon copy my ads and keywords and you still wouldn't be able to touch my ad positions. The reason is, I've got history on that keyword and ad, you don't. You would have to bid way higher then me to beat me and by the time you did that, you'd have lost quite a bit of dough.

    So, instead of paying $100's per month trying to find golden keywords, take that $100 you're wasting and run your own campaigns instead. You'll find a couple winning campaigns and gain experience and skills instead of relying on a shortcut that doesn't work and magic pills that don't exist.
     
    PPC-Coach, Nov 16, 2007 IP