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why sometime first page estimated bid not working?

Discussion in 'Google AdWords' started by Emily Stephens, Jun 17, 2014.

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  1. #1
    Hello,

    I would like to know that why why many times estimated first page bid and top page bid not working. For my current campaign i have set the bid according to the first page bid estimation; however, my ads are not shown for that. Moreover, when i set bid according to the top page bid estimation then there is ad display fluctuation.

    I am talking about only Text ads in Search network.

    If anyone have idea then please let me know.

    Thanks
     
    Emily Stephens, Jun 17, 2014 IP
  2. lordxor

    lordxor Member

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    #2
    My experiences
    1) First page bid is only guess, it's not an exactly number. Try to bid more.
    2) Keyword has very low daily/montly search count
    3) Keyword concurency is high and your account has not a history. Google will prefere ads with longer account history. It will test your ads for few hours / days, so your ads can fluctuate.
     
    lordxor, Jul 4, 2014 IP