Why some 3 Month EPC < 7 Day EPC?

Discussion in 'Commission Junction' started by snowstar, Jan 16, 2009.

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  1. #1
    3 Month EPC vs. 7 Day EPC

    In my understanding,
    90 day EPC includes 7 Day EPC,
    so 90 day EPC should be bigger than 7 day EPC,
    and I found that most companies 90 day EPC > 7 Day EPC.

    But some of the companies 3 Month EPC < 7 Day EPC.
    Can anyone tell me why? Thanks,
     
    snowstar, Jan 16, 2009 IP
  2. Kevin Smith

    Kevin Smith Guest

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    #2
    EPC is the average payout per 100 clicks over a given time period.

    If in the past 7 days the advertiser has paid more per 100 clicks then in the past 90 days, you will see:

    90 days < 7 days

    This can happen if the advertiser makes a major change to their website, or if they pick up a couple of good affiliates.
     
    Kevin Smith, Jan 17, 2009 IP
  3. kebeth

    kebeth Peon

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    #3
    Alot of networks dont advertise it very well.
     
    kebeth, Jan 17, 2009 IP
  4. tvmatt

    tvmatt Peon

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    #4
    What does that even mean?

    EPC is an average. As Kevin Smith said, averages can CHANGE. Simple as that.
     
    tvmatt, Jan 19, 2009 IP