why referral traffic is seen in campaigns in google analytics? Yahoo answers traffic should be seen in Referral but it is seen in campaigns in Google analytics?
Are you referring to your Traffic Sources Overview under analytics? It'll show all hits to your site, not just the campaign specific ones. If you run the report you'll see (below is a sample from my campaign for example): google (cpc) 240 73.85% (direct) ((none)) 40 12.31% google (organic) 20 6.15% yahoo (organic) 17 5.23% us.mg2.mail.yahoo.com (referral) 3 0.92% So while all traffic does track to the campaign, you can still see the CPC specific information separately - and there are several other reports available that list the 'Source' and Medium' which will pull out the CPC specific campaign info.