I have about 150 impressions daily, but no one click my ads. The default CPC. is $1.00, and the current average position is 5.7. Other parameters are 0. Is anyone can tell me the reason of this? If come with solutions with be much appreciated! ^_^
My first thought would be that you are getting your impressions from a keyword that is too general. For example, maybe your keyword is lawyer and your ad is for a tax lawyer but people are searching for a divorce lawyer. I suggest using "phrase" or [exact] match keywords. If your ad only shows for very specific searches you have a better chance of getting valuable clicks and a higher CTR which will help increase your ad position which in turn will help you get even more clicks. You also may want to try keyword insertion or maybe a call to action in your ad as these things do help increase your CTR.
This is similar to the shopping mall with thousands of Branded Shirts. Your eyes went to around 150 shirts but you did not buy even a single shirt. Now, why didn't you even buy a single shirt? So the reason may be you want to purchase a shirt but you did not like any of them or you may go there for some other purpose. In search network, if your ad rank at 5th or 6th position means, visitors find other ads more attractive. What you can do to initiate people to click on an ad? - Add a strong Call-to-Action. Put some offers that differ your product from your competitors. If its on Display Network, so now these days the Adsense partners' websites are full of ads, hence your ad was visible to the visitor's IP but they have not even viewed it and Google consider it as an impression. So, just find out where you are lacking behind. Try different set of keywords, try interest, topics etc to increase the visibility
There is nothing unusual about this data. if You want to get more clicks,then increase your avg position and create more compelling & relevant ads. You can also try with exact or phrase match keywords.
Do these things to increase CTR Improve your ads quality and attractive ads, by that your quality score will increase and your ads position will improve Also you can increase bid of you ads, that also improve ad position and you get more click on your ads
You might want to add a Call-to-Action. Also, indicate any sales or promotions you are running. Ex: 50% off. Limited Time Only. Shop Now!
150 impression and not single click is normal when you have position at 7. I prefer you to be at top that means top 3 or top 5 max. Also narrow your criteria by negative keywords, exact match or phrase match. Then you will get number of clicks in half of impressions. thank you.
That is normal if your position is 5.7 means there are four other ads in front, the top 3 get clicked on the most.