Baffling question why do people stay with Plenty of fish dating site when there are lots better looking sites with better features too? Its baffling
I don't know man, I'm a big fan of my flying car. Plenty of Fish is "older" well known, has decent SEO, and on top of it, FREE. Also, lots of other people are on it, so therefore, social proof.
It's because it's an established community. It doesn't matter how it looks or functions. Now if you want to compete with it then you will probably want better functions to attract people.
I guess as long as they have large database (which probably they have) there will be people browsing.
People leave though they get fed up etc, also online dating don't really work does it. You just cannot put human emotions and soul and character through computer wires.
It's because its so easy to use. And not complicated. People on dating sites can identify with a ugly site cuz they're interested in how hot the dates are rather then how hot the site is!