Hey All, I have one question related to google SERPs. When I am searching site domain name in google.ca then I am getting our site on top with site's links but I am getting one or two paid ads also on top of my result. Why? Please send me your quick responses. Thanks in advance...
It's hard to tell, especially without more information. AFAIK it could be two things (imagine your domain is "bluewidgets[dot]com"): - These advertisers are specifically and purposefully bidding on your domain name as a their keyword (I've seen that done a few times, it's a way to "steal" traffic from your competitors). - Or, they are bidding on a keyword using a broad match, and your domain matches that according to Google (so maybe these advertisers are just bidding on broad match for "blue widgets", and Google shows their ads when you search for "bluewidgets.com").