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Why not Superpages.com Pay Per Click?

Discussion in 'Pay Per Click Advertising' started by IloveSuperpages.com, Jun 9, 2005.

  1. #1
    why does everyone assume that Google and Overture are the best sources for PPC lead generation? For localized and small marketers I think we have an upper hand. Now I am not saying there are no concerns... I am just saying when you look at the cost and fact that 80% result in a sale----->Verizon superpages, Msn yellowpages, excite, lycos, etc........... Looks like the choice is clear? Also have you noticed the business profiles appearing on Google now??? What are your thoughts? ;)
    SEMrush
     
    IloveSuperpages.com, Jun 9, 2005 IP
    Smyrl and Epica like this.
    SEMrush
  2. T0PS3O

    T0PS3O Feel Good PLC

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    #2
    My thoughts are, I never heard of SuperPages. Contrary to Google and Overture's market penetration.

    And assuming you're not big, the sheer quantity of leads you can offer is probably only a fraction of G & O's.

    That's what I think.
     
    T0PS3O, Jun 9, 2005 IP
  3. ResaleBroker

    ResaleBroker Active Member

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    #3
    I wasn't aware SuperPages had/was a PPC program.
     
    ResaleBroker, Jun 9, 2005 IP
  4. IloveSuperpages.com

    IloveSuperpages.com Peon

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    #4

    ... let's see....

    Can you hear me know?

    Nations #1 online yellow pages in terms of traffic

    One of the top 25 websites according to neilson net ratings

    4 Billion Dollar company

    Largest print publisher in YP in the US

    Agreement with Findwhat.com for PPC technologies

    Lowest cost.... which results in higher ROI.

    should i keep going? Do ya live under a rock?? :D
     
    IloveSuperpages.com, Jun 9, 2005 IP
  5. IloveSuperpages.com

    IloveSuperpages.com Peon

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    #5
    go to www.google.com

    search for: reverse mortgage dallas texas

    look at number 2! that is superpages.com!

    do a search and add a city and/or state to it! we come up!
     
    IloveSuperpages.com, Jun 9, 2005 IP
  6. T0PS3O

    T0PS3O Feel Good PLC

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    #6
    No, I live in the UK. Maybe you should take the global community into consideration when posting. If you are talking US only, I'd advise mentioning that to keep it clear.

    I think Google's business listings are useful yet I dread their upcoming 'data monopoly'.
     
    T0PS3O, Jun 9, 2005 IP
  7. IloveSuperpages.com

    IloveSuperpages.com Peon

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    #7
    Overture max bid for Florist as keyword = Advertiser's Max Bid: $3.06)

    www.superpages.com Tier: 1 Current Bid: $2.76 Geography: National

    what do you think??
     
    IloveSuperpages.com, Jun 9, 2005 IP
  8. ResaleBroker

    ResaleBroker Active Member

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    #8
    Does SuperPages allow you to set a "daily limit" for PPC like Google Adwords?
     
    ResaleBroker, Jun 9, 2005 IP
  9. IloveSuperpages.com

    IloveSuperpages.com Peon

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    #9
    yep!

    also max amount per bid!

    pay .01 more than the fella beneath you's max bid

    blah blah blah!
     
    IloveSuperpages.com, Jun 9, 2005 IP
  10. ResaleBroker

    ResaleBroker Active Member

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    #10
    I'm on SP right now setting up an ad but I don't see where the "daily limit" is set.
     
    ResaleBroker, Jun 9, 2005 IP
  11. IloveSuperpages.com

    IloveSuperpages.com Peon

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    #11
    it is there somewhere..... keep looking! Trust me..... I sell this stuff to my local DFW TX advertisers
     
    IloveSuperpages.com, Jun 9, 2005 IP
  12. ResaleBroker

    ResaleBroker Active Member

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    #12
    Ok, I found it. Thanks. ;)
     
    ResaleBroker, Jun 9, 2005 IP
  13. IloveSuperpages.com

    IloveSuperpages.com Peon

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    #13
    what do you do??
     
    IloveSuperpages.com, Jun 9, 2005 IP
  14. ResaleBroker

    ResaleBroker Active Member

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    #14
    The ad I created was for "Sales Training" and directed visitors to our new Sales & Marketing Community [SalesPractice].
     
    ResaleBroker, Jun 9, 2005 IP
  15. IloveSuperpages.com

    IloveSuperpages.com Peon

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  16. IloveSuperpages.com

    IloveSuperpages.com Peon

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    #16
    if you have anymore questions.... let me know!
     
    IloveSuperpages.com, Jun 10, 2005 IP
  17. donnareed

    donnareed Peon

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    #17
    Does this mean that my ad will appear on all those sites? Or only Superpages.com?
     
    donnareed, Jun 10, 2005 IP
  18. yfs1

    yfs1 User Title Not Found

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    #18
    I've tried SuperPages and a buinch of services like it. CTR's are nowhere near AdWords/Overture and on some of my accounts that did get CTR's, not a single sale.

    This thread is just a bunch of hype. Consider the source.
     
    yfs1, Jun 10, 2005 IP
  19. donnareed

    donnareed Peon

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    #19
    Also, as I just read on their site, minimum cost per click is 20 cents...
     
    donnareed, Jun 10, 2005 IP
  20. IloveSuperpages.com

    IloveSuperpages.com Peon

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    #20
    Superpages works for Local businesses and people searching locally. It is a yellowpages.... my point is that for service companies and product sellers like restaurants and local hardware stores/auto dealers etc is tis better than most SE's.

    your ad will appear on the YP for all those sites. http://yellowpages.msn.com/ and http://www.lycos.com/?tab=yp etc etc etc.

    Verizon was the first YP to roll out a PPC format. You guys know the value of PPC vs Fixed Fee or Impression based advertising. As well as the benefits over SEO! and .20 per click compared to others that may be .10! No argument here when you consider that the ratio of searchers to buyers is alot greater than SE's.!


    here is an article about it:

    Verizon SuperPages Offers Pay-Per-Click Advertising
    Posted on: 03/01/2004



    Verizon SuperPages.com says it is the first online directory to offer national and local businesses pay-per-click advertising options.

    With geographically targeted pay-per-click advertising, businesses pay only when consumers click through to their content. Advertisers bid on placement, setting their own price for what each click is worth, with higher bidders receiving top placement. Pay-per-click advertisers can adjust bids as often as they want -- to promote a seasonal sale, respond to competition or target specific geographies.

    "Our research shows that, on average, 80 percent of consumers who visit SuperPages.com contact a business," says Lester Chu, vice president of strategic planning and marketing. "Among those, 53 percent make a purchase. Web surfers go to the generic search engines for research. People go to SuperPages.com to buy."
     
    IloveSuperpages.com, Jun 10, 2005 IP