OK, here's my take. First, the facts: - Your funnysms.vpaki.com site is PR1. - Alexa rank is 334,267 - Yahoo reports 4,229 incoming links - Majestic SEO reports 11,072 backlinks, but detected it just in July this year - Your links come from just 193 IP addresses (bad) - NO Links from EDU or GOV domains - You mix languages on your site (bad idea) - The main site (vpaki.com) peaked at the end of last year, the dropped like a rock to less than 1/3 of what it was (and it continues falling) A preliminary analysis (ask someone to perform a full SEO to confirm): - Your main site vpaki.com got penalized for some reason at the beginning of the year. If you have links from vpaki.com to funnysms.vpaki.com, you may be inheriting the penalty due to a "bad neighbourhood" because you've not corrected the problem in the main site. - It looks like funnysms.vpaki.com is pretty new, so it's not likely to carry a lot of weight (Note: funnysms.vpaki.com is a different domain from vpaki.com, so will not inherit its age). This means that it will oscillate quite wildly in the SERPs. - A PR1 site is not (yet) very stable. - You have a lot of links, but from a reduced number of IP addresses. Diversify, many links coming from the same IP address are not taken as seriously by the SEs as the same number form many different IP addresses. I bet that you've been linking from a limited set of forums or sites. Add also a couple of GOV & EDU sites. - You DO have traffic, but it's jumping up and down, probably in parallel to you jumping up and down the ranking. - Your returning visitor ratio should be higher - fix that. Your average page view is not bad, but try to improve it also. - Check out your stats on a monthly basis (one week is completely worthless). Look at the yearly profile, and see where your visitors come from month to month. - Check out whether the peak in traffic was not caused by a few search engines suddenly deciding that they want to crawl the full site (I've seen that happen before). - Check out the keywords of the visitors - perhaps you suddenly dropped in the ranking of one of the main keywords, even going down one or two positions can make a dramatic difference. - MAKE SURE YOU DO NOT MIX LANGUAGES. A lot of people in Google Webmaster Central were complaining that search engines were identifying their pages in the wrong language, and THAT can make you drop like a rock in the SERPs. If your pages are identified for example as being in Tamil, why do you think they would appear in English word searches? Check out my post about how to ensure language identification by the search engines. I suspect from some stuff that I've seen that localization has become a bigger ingredient in the Google algorithm, and you're likely to be steamrolled if you continue mixing languages.
The most common reason that people find their website is at the top of Google is because they are logged into their Google account and clicked onto their listing, this means that Google will push this listing to the top as it presumes you liked the site and want it close to hand. To find your true position log out of Google and run the search again using both IE and Firefox as these will both produce slightly different results depending on which datacenter your are connecting too.
Great truth... it has even happened once to me, when I was wondering how I'd gotten so quickly to the top after just one month of SEO...
I would like to know this as well as I have many multilingual sites...should I not get links in varying languages?