During Facebook Ad analysis, I've concluded that my goals are continuously decreases in this month compared to Nov' 2015. I've 80 goals in November, but I got only 20 in December. I'm just wondering that what is happening. Do you please guide me further to come out of this and achieve the satisfied goals like before. I know people are busy as it's a holiday season, but things are not clear as I have more reaches and results than previous month. Your early reply would be appreciated. Thanks in advance.