Hi all ! I recently launched a crowdfunding campaign on Indiegogo ( https://www.indiegogo.com/projects/ispeakspokespoken-the-platform-to-learn-languages--2 ), but it isn't running well ... It has been now 21 days that the campaign is launched and I only got 45€ on the campaign (and it was one of my friends). I don't understand why the campaign isn't getting a lot of money, it's a very important project for me ! I want to create a platform where people can learn new languages, as I don't have the money to create, I went on Indiegogo. I wrote the campaign, I translated it in french, I made it be checked by writers, ... When I launched it, I did all the necessary : share on facebook, twitter, ... talk about it on forums talk about it with my friends wrote and release press releases contact blogs, ... talk about it on Reddit, ... ... But nothing ! I really wonder what is wrong with the campaign ! It seems to me that all is fine, there are good perks, the project is important (it my opinion, it's important to learn languages), there are infographics, a video, ... So, what's wrong ? You can always help me by sharing on social media or giving some money. Here's the link : https://www.indiegogo.com/projects/ispeakspokespoken-the-platform-to-learn-languages--2 What bothers me is that I spent a lot of time working on it and I can't see any result ! I'm not trying to market it here, I just want to know what has to be changed/improved. Thank you very much !
You may want to try gofundme and/or kickstarter. Indiegogo is great, no doubt about it, but if I happened to run a campaign of my own, I'd go to kickstarter first. As far as your current campaign, it's really awesome.
It is a very nice pitch. However, what I find missing is an explanation of why you will be able to make this happen when the funds come in. You and your brother seem to be bright young people, but as a potential investor, of even a small amount, I would like to know that you have the skills, experience, savvy, etc., to invest this money properly and bring the company/website to fruition and success. You might want to talk about these issues a bit in your narrative. It is not enough to have a great idea and an exciting market. You need to be able to demonstrate that you are the team to make this happen.
Great graphics and copy you have on the campaign. It clearly states the product and the direction you want to take with it. However, your backer rewards are a bit weak. Try to raise the game by adding original rewards that people actually want. You can also make your story more personal by adding a video of yourself and the team at work. That shows potential backers that you're genuine and dedicated to the project. I'd also go for Kickstarter, it's the most established site of them all and receives tons of traffic. Backers also get a full refund if the goal is not reached, which makes people much more comfortable to back a project. Looks like an amazing project though, I truly hope you succeed!
Indiegogo is #2 and Kickstarter is #1 in the crowdfunding arena, if you don't market the project, Kickstarter will yield the same results.