In the past few days i have noticed that website are offering "HUGE DISCOUNTS" if user buy it from their mobile or tablet (android/iOS app). i am just trying to seek answers for these... (*) What are company benefits if user makes any order using his/her mobile on their website? looking forward to you people for further addition to this topic....
What do these stores sell, phones? This is only a guess, but probably they are thinking something like this "people mostly using their mobile devise in their free time, and that can lead to a spontaneous purchasing, they just need a push" It makes sense as 4 me, it is like chocolate bars near the register in wallmart.
This could be because the website owners want their buyers to try the mobile interface and experience how easy it is to purchase stuff using a handheld device. This may increase the order frequency, as the visitors can order the service using their phone or tablet from anywhere. In future desktop/laptops would be replaced by tablets. The usage of internet over handheld devices is growing tremendously. These companies are preparing themselves for the future competition.
@webinse @MilesGeek Thanks for your input. You have listed the best suggestions. At the first glance it looks like that. Ofcourse these may be the reasons why companies are pushing users on ANDROID especially. But is this the only reason? i am still searching for answer.... (will update the thread on regular basis) I run a website (online courses of advance technologies such as android development, java programming, iOS dev etc), and 30-40% of my visitors access my website from mobile. The email marketing i do; is being accessed by 60% on mobile itself. So this for sure that we can't neglect the mobile now onwards. i also planning to do introduce mobile version for my mobile visitors as well. Till date i am relying on responsive design. May be i am over reacting on this...lol but there should be some hidden benefits behind it. (it's not just cashing the mobile users) i am trying to work, if there are any financial help/support offered to such kind of website those especially trying to promote ANDROID platform... or google offer better SERPs to such kind of website..... questions are unlimited.....i am looking for it....