A good question. It's certainly not always a good idea -- as Nestle learned the hard way about a month ago. ...To make a long story short: Greenpeace created a graphic YouTube video which spoofed Nestle for sourcing Palm Oil from companies in Indonesia which engage in deforestation and the destruction of Orangutan habitats. The video went viral and discussion quickly spilled over to Nestle’s Facebook page. Instead of communicating in an open and honest way with its public, Nestle did everything it could to stifle discussion, censor comments, alter feedback, and make some snide comments of its own. The Nestle moderator has since deleted all of his/her comments, and most of the others that were mentioned in the article. It has also ceased commenting on its feeds… but the debate still rages on, as far as I know. Nestle just can’t delete comments fast enough… At this point, Nestle’s Facebook page is doing the company more harm than good. The vast majority of comments are extremely negative - some even call for a boycott. Nestle’s best option is to remove their Facebook page entirely. At the very least, they’d do well to change its ‘visible to everyone’ status for the time being. ...The point is, I guess, that you need to pick your tools carefully. Don't sign up for a business Facebook account just for the sake of having one. It makes more sense to carefully consider the pros and cons, and make an informed decision -- and, by the by, there are a lot of cons to using Facebook where businesses are concerned.
For me I would like to create a fan page because its different fan page is for business and personal account is personal. I want my personal account to be pure personal.
Fan pages are created to promote your business. Personal account can have your details, but a fan page will have the details of the business you wish to promote. It can contain URL's, keywords. It is for business purpose.
you can get alot of fans .. i got 300 fans only on 2 months and i get daily traffic from it ... get your face book page Quickly
There are many uses of Facebook fan page, it allows to send a message to all of your friends at one time.
Fan Pages are a great way to get exposure and guide traffic to your website. Use them to educate and build yourself as an expert in whatever area you are in. Anounce new producst and services, with links to your site. Post images, video whatever you want. Linkto Twitter to your posts automatically go out there too. The good thing is that it keeps your profile separate to your business. Also cross link and have FB details on your website to bring subscribers back that way. Promote other business and groups by using the '@' symbol which links to their page - ie your post will appear on their page which in turn gives you both additional exposure. Easiest way to set up - when you're on an other 'fan page' right down the bottom in the left hand column, click the button to 'create your own'.
Oh and once you gain 25 fans you are eligible to earn your vanity page name which makes the link clear and easy to remember!
Facebook fan page provides more exposure to yoru product or your services. but you need to keep update your page with interactive messages and links.