Keywords are the most important thing that you could do ! A keyword tells you were your customer is in terms of a buying cycle. Get the correct keywords on your site and it's gold get it wrong and you will pay the price for it forever.
Consider the following steps: Research keywords and keyphrases (multi-word phrases) before you create your web site. It’s important to create your web site with keywords and keyphrases in mind and to put them in place as you develop the pages and content. Target keyphrases rather than single keywords. Use longer words and plurals. If you target plural versions of your keywords or phrases, you’ll get hits from people searching for the singular and plural versions of those words. Use that Thesaurus! As part of your brainstorming for appropriate keywords and keyphrases, try using a thesaurus to find similar words. There are helpful thesauri online (you might start at Thesaurus.com), but see also the Search Term Suggestion Tool4, and Wordtracker. Focus on a few specific keyphrases for each web page. Pages that rank well in search engines tend to focus on specific keyphrases that usually appear in the HTML title element, heading elements, breadcrumb navigation links, product names and descriptions, and crosslinks. Create keyphrase-rich text content, especially for your homepage. Identify the top two or three keyword phrases that potential visitors would use to find your web site, then write 200–250 words of homepage text that utilizes those keyword phrases—not the other way around. Follow this approach as you create content for other web pages, too. As noted above, keep in mind that titles and headings are considered more important than other content by some search engines, so consider this as you optimize your content. Include keyword and keyphrase research in your ongoing web site SEO maintenance plan.
because keywords determine what people search for. if you want to attract fish lovers, you would have to know what kind of fish they do love. right?
Keyword are helpful in telling about the website.Through keyword we can gain more and more traffic towards are website and rank well and also make it visible in the 1st position when you search.
Proper keyword in contents is the heart of the SEO and keyword keeps on changing..just look a trend in google adwords and pick the low competition one..will benefit you
if you are going to promote your site via social networks then keywords have no value... keywords are only important if you focus traffic from search engines