You just have to stop pretending that you don't want to smoke. You need to realize that yes, I love smoking but know that its bad for you.
Nicotine actually. And you've just got to find which of the many ways works for you. I quit by filling my day with other things and keeping my mind occupied.
It is all down to how strong you are. I gave up and I never needed any patches to help me. I just cut down on how many I smoked a day until I reduced it to zero.