1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Why is this logo not clear? Font choice or the creation method?

Discussion in 'Graphics & Multimedia' started by yellownoggin, Jun 16, 2017.

  1. #1
    not a Graphic Designer more of a developer/programmer
    SEMrush
    problem
    :
    lingering issue with a logo that is not clear when scaled down, and in some use cases. Any advice on making this image/logo super clear?
    • visuals:
      • links to limages
        • most clear on laptop: ironview
        1. constant contact use case side-by-side (with rework in georgia font using Gimp): ironview cc
      • links reference again in more detail below
        • The logo is used on http://ironview.com (use case that is most clear/and largest)
        • it is scaled-down here: http://ironview.com/capital-management and blurry example

    more detail:
    • got the logo 'made' for a client a while back. Always notice it seemed blurry in certain situations. Chalked it up to a choice in font(times new roman or similar)when scaled down.
    • But more and more feeling something larger along with the logo/image.
    • The logo is used on http://ironview.com (use case that is most clear/and largest)
    • it is scaled-down here: http://ironview.com/capital-management
    • Capping it off: trying to use in email marketing project for the company it is really becoming problematic. (Using an ESP and uploading it)
    • Recent redid it in an the application Gimp. Using Georgia font: trying to make it a little thicker thinking 1 scaled-down it would make it more clear. Worked a little but still not super clear.
    Questions:
    • Was it just not done right - method issue?
    • Is it something with the font choice and size?
    • Seems at least in part is the upload process into Constant Contact - and or the web server that is cause some of it.
     
    yellownoggin, Jun 16, 2017 IP
    SEMrush
  2. Johnny Vaught

    Johnny Vaught Peon

    Messages:
    1
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    1
    #2
    I can see what your saying and I do believe that this could be a problem with the small writing. I would think that in cases when it is smaller it would be small hard to see and it would most likely be confused with something else.
     
    Johnny Vaught, Jun 25, 2017 IP