why is this happening?

Hi

Ok we have a new website and we have just started with adwords, now on a night when we do a search with some of our keywords, we come in, in 1st place on the right of the page,

Yet when we do it through the day, we use the same keywords yet we are now where to be found,

Why is this happening?

Thanks in advance
Whocky

 

there could be many reasons. you budgeting might restrict the hours you get displayed. Google will not show you during high traffic times, if it is possible to blow the budget quickly during those peak hours. Competition might also be more competitive during those hours you are not showing. Many competitors will day part the times that the ad is showing.

Try increasing your budgets and run the account summary hourly regardless of date report to see what times you are being turned off. Also run the campaign report with the IS boxed checked to see the reasons why you are not showing. This should add some clarity to the situation

 

Hi robert

Thanks for your reply, Im new to adwords and still working my way around the control panel, though how do you run the summary? and everything else you said? sorry for being thick though couldnt find it.

Thanks
Whocky

 

here is how to run the hourly. Use the account summary button and not the campaign button.

adwords.google.com/support/bin/answer.py?answer=40037&topic=11441

Here is the IS report. run this under campaign so that you can see which campaign is losing the impressions.

adwords.google.com/support/bin/answer.py?answer=52760&topic=11441

Run these reports for a 30 day period, or from the time you started the campaign if you don't have that much history.

 

I've been just upping my budget $10 or $20 a day until I can see that ads run throughout the day.

I didn't know about the account summary report and that you can run it hourly. I'll have to check that out. Thanks for the info robertpriolo.

Alan

 

it's about your competition
when is day...new bugget(day) is comming so until your competition not finish the daily buget your ad will not apear. You should increase your cpc on this perriod.