Why is this Happening with Adsense?

Discussion in 'AdSense' started by toronto905, Dec 2, 2009.

  1. #1
    This happens almost every month.

    during every month, there is a stretch of days, usually at the end of the month, where I get so much higher than the other days of the month. The number of clicks is almost always constant throughout the month, but for some reason, they are worth much more during these stretches than they are other times.

    What is happening here? is it maybe because the advertisers are trying to zero in their budget for the month?
     
    toronto905, Dec 2, 2009 IP
  2. JamesColin

    JamesColin Prominent Member

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    #2
    I don't know why, but I also noticed this. For some other they complain they earn less at the end of the month, they guess it's because advertizers have burnt their monthly budget. So who knows really.
     
    JamesColin, Dec 2, 2009 IP
  3. JulieV

    JulieV Guest

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    #3
    I realized that too... whenever it comes to the end of the month, I got those petty clinks that pays less than .40 cents but on those mid part of the months i will be getting those bigger amounts which can really make you wake up early

    Thanks
    JulieV
     
    JulieV, Dec 2, 2009 IP
  4. eXp3rT

    eXp3rT Peon

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    #4
    I think the keywords are important. I don't see this on entertaiment sites.
     
    eXp3rT, Dec 2, 2009 IP
  5. jasonsc

    jasonsc Well-Known Member

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    #5
    I see this as well. End of month earning is higher, than it drops beginning of new month.
     
    jasonsc, Dec 2, 2009 IP
  6. Laceygirl

    Laceygirl Notable Member

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    #6
    The answers is pretty easy actually.

    What happens is most companies set a next month projection, goals, etc and in the beginning of the month they often push in the advertising part in order to be able to get to their goal for their month end reports. If they wait until late in the month then they won't have time to evaluate what went wrong and how to change it. A lot of companies work month by month like that.
     
    Laceygirl, Dec 2, 2009 IP