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Why is there no SEO qualification?

Discussion in 'General Marketing' started by samtaylorseo, Apr 13, 2011.

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  1. #1
    Marketing, in general, should be treated like any other trade; you can learn it with experience. Digital marketing (and SEO) should be especially examinable – this isn’t “blue sky” jerks sitting in a glass room imagineering a new billboard campaign, this is search engine optimisation.

    If this is the case, an individual or an agency should be able to gain some sort of award or qualification to prove their knowledge and experience – however basic. PPC has the Google Adwords Qualifications so that an agency can become Adwords certified, so why is something similar not available for SEO?
     
    samtaylorseo, Apr 13, 2011 IP
  2. Laceygirl

    Laceygirl Notable Member

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    #2
    Because SEO changes annually. If someone got an award 5yrs ago they won't know jack now probably.:)
     
    Laceygirl, Apr 13, 2011 IP
  3. vinogradov

    vinogradov Active Member

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    #3
    Laceygirl is right...and not just because she's hot...
     
    Last edited: Apr 13, 2011
    vinogradov, Apr 13, 2011 IP
  4. w3bmaster

    w3bmaster Notable Member

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    #4
    Diplomas qualifications are for wanna be "experts" ...

    Skills are all that mathers ...
     
    w3bmaster, Apr 13, 2011 IP
  5. Leo Ghost

    Leo Ghost Well-Known Member

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    #5
    Correction, results are all that matter when dealing with a client's website. SEO isn't a science, and therefore can't have any certified "masters" of the trade. Sure, there are many methods and techniques you can learn, but the trade is constantly changing.
     
    Leo Ghost, Apr 13, 2011 IP
  6. ApocalypseXL

    ApocalypseXL Notable Member

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    #6
    Laceygirl is actually Justinboy :p

    As for SEO diploma now there's a big fat LOL . SEO changes extremely often . Besides who would hand them out ? Google ?

    SEO is cheating the algorithm . You want a diploma for hacking ?
     
    ApocalypseXL, Apr 13, 2011 IP
  7. affilorama

    affilorama Active Member

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    #7
    I wouldn't say it is downright cheating or hacking but you do have a point. Search engines change their algorithms often and SEO is finding ways to go around the system and come up on top. SEO is not relatively hard to learn either so you don't need specialized training for it.
     
    affilorama, Apr 13, 2011 IP
  8. gwizofficeproducts

    gwizofficeproducts Peon

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    #8
    continuous change in seo field make it most dynamic kind of career. where skills are required different for various kind of projects..
     
    Last edited: Apr 13, 2011
    gwizofficeproducts, Apr 13, 2011 IP
  9. victoryreds

    victoryreds Peon

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    #9
    its still a new industry thats why
     
    victoryreds, Apr 14, 2011 IP
  10. Frankrock

    Frankrock Peon

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    #10
    I don't think it's necessary because SEO is not exact science. And it will be difficult to create a standard as it is very dynamic and results are variable.
     
    Frankrock, Apr 14, 2011 IP
  11. jcwebhole

    jcwebhole Active Member

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    #11
    SEO is not annually changing...it is EVER changing... you mean bans and fails and bugs and fixes are corrected annually?

    it is a must to update yourself with correct information from reliable source... it is easy to stumble upon a lot of stuff for SEO online which they all say its working and proven and such... you need to be able to determine which are true and not or be brave enough to try new things (but not dumb)

    go to the sources, the big 3 occasionally post updates in their official blogs or websites, believe those!
     
    jcwebhole, Apr 14, 2011 IP
  12. quintonboyer

    quintonboyer Peon

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    #12
    I gave up on trying to figure out SEO. I'm doing better by diversifying all my ways to get traffic to sites. If I want to hire an SEO expert, I would just look at track record.
     
    quintonboyer, Apr 15, 2011 IP
  13. xprtwalk

    xprtwalk Peon

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    #13
    Actually SEO is rapidally changeable industry and we can not set any rules in SEO for the coming future and we are not sure that it would be stable in the coming future.

    So apart form the "Google Analytic Expert" (Based on $1500 minimum PPC Campaign condition) certificate from Google, there is no authentic certification provider in Google.
     
    xprtwalk, Apr 15, 2011 IP