Marketing, in general, should be treated like any other trade; you can learn it with experience. Digital marketing (and SEO) should be especially examinable – this isn’t “blue sky†jerks sitting in a glass room imagineering a new billboard campaign, this is search engine optimisation. If this is the case, an individual or an agency should be able to gain some sort of award or qualification to prove their knowledge and experience – however basic. PPC has the Google Adwords Qualifications so that an agency can become Adwords certified, so why is something similar not available for SEO?
Correction, results are all that matter when dealing with a client's website. SEO isn't a science, and therefore can't have any certified "masters" of the trade. Sure, there are many methods and techniques you can learn, but the trade is constantly changing.
Laceygirl is actually Justinboy As for SEO diploma now there's a big fat LOL . SEO changes extremely often . Besides who would hand them out ? Google ? SEO is cheating the algorithm . You want a diploma for hacking ?
I wouldn't say it is downright cheating or hacking but you do have a point. Search engines change their algorithms often and SEO is finding ways to go around the system and come up on top. SEO is not relatively hard to learn either so you don't need specialized training for it.
continuous change in seo field make it most dynamic kind of career. where skills are required different for various kind of projects..
I don't think it's necessary because SEO is not exact science. And it will be difficult to create a standard as it is very dynamic and results are variable.
SEO is not annually changing...it is EVER changing... you mean bans and fails and bugs and fixes are corrected annually? it is a must to update yourself with correct information from reliable source... it is easy to stumble upon a lot of stuff for SEO online which they all say its working and proven and such... you need to be able to determine which are true and not or be brave enough to try new things (but not dumb) go to the sources, the big 3 occasionally post updates in their official blogs or websites, believe those!
I gave up on trying to figure out SEO. I'm doing better by diversifying all my ways to get traffic to sites. If I want to hire an SEO expert, I would just look at track record.
Actually SEO is rapidally changeable industry and we can not set any rules in SEO for the coming future and we are not sure that it would be stable in the coming future. So apart form the "Google Analytic Expert" (Based on $1500 minimum PPC Campaign condition) certificate from Google, there is no authentic certification provider in Google.