Hey ppl.. I have noticed that some days i get 1 click and paid 1 USD and some days for one click i get paid .33 USD, whats the logic behind this revenue of adsense clicks... could someone explain this for me ? cheers Josh
Why would you expect it to be the same? The Advertisements are not the same. Google does NOT... read the NOT again, pay per click... they pay per a formula they have created as to how much "VALUE" they believe the click delivers to the advertiser based on a whole number of criteria.
If you are using same keyword its working like this. For example i have tourism firm and i will give ad to google. Costumers to my company generally comes at thur friday and saturday. these days i give extra money to google for showing my ads at top level but other days i pay less. Thus you earn different money with same ad in different days. It s all about companies which is giving ad. not google.
The amount per click depends on your website’s category and the advertisers bid. I think most clicks average between .10 to .58, Â but that’s just my opinion.
Okay... I understand each ads would not deliver the same payment, but the question came in mind was beacause, when i have an option of getting 1 USD per click and .33 USD ad why show the low perfoming ones. Is there any way that i could decide the niche that the ads should be off and is there a way to know some avg rate of perfomance for the ad possibilities once again, guys thankyou for the replies cheers Josh
When advertisers bid to have their ads shown on your site, the way they buy those clicks functions similarly to the way an eBay auction, or any other auction works. When it comes to the Internet and especially auction environments, "what its purchaser will pay" fluctuates rapidly and constantly.
Basically you make money from Adsense showing Adwords ads. When people want to run adwords ads, they make the ad and then pick the keywords they want their ad to show up for. after this is done they put how much they are willing to pay per click for their ad to be shown for that keyword. so if I am using adwords and I want my ads to be shown with the keyword "basketball" and I put that I'm willing to pay .05 cents per click. if nobody else is paying higher than .05 cents for that keyword and your website is basketball than you will make .05 or even less because google takes some of the money from that click. if somebody started a campaign and decided they were willing to pay $1 per click just 5 minutes later, you would start making more ... and if I took my ad campaign down you might get less. (I don't think adwords will show ads where the bid is less than 5 cents though)
okay... thankyou folks.. i get it bcos i was also doing adwords campeigns...so basically the answer is different advertisers pay different so you get different. I have created a filter in my adsense account after reviewing the publishing done and the payment i got. So let me study that and see if the number of click increases ! cheers Josh
This is crazy but true. Depends on the bid for that keyword. Then you get a cut of that. Its just crazy that were in the dark about the split.
Why would they reveal their margins? How many businesses reveal their margin at "point of sale". They're really "brokering" an advertising market between buyers and sellers who make constant decisions affecting the market and it's level. Website owners are the virtual billboards and free to change to another agency at will. Similarly, advertisers make constant assessments and adjustments to their strategies based on feedback, CTR, revenues etc. It's almost a perfect business model with everyone knowing the information. I would presume that Google themselves higher and lower their "margin" spread depending on traffic, supply and demand.