My site's traffic was about to reach 700 and now suddenly it has fallen down to 400. I can't figure out the reason. Whatever efforts I was putting in earlier, I am doing the same, then what can be the possible reason behind this downfall?
Its a google thing. May be your site is getting updated so please wait for a few hours and recheck your site details. Use google analytics for accurate traffic results.
It's been happening from last 1 week. And I use google analytics, that's how I know about the falling traffic.