Hi, A few weeks ago I setup a new adwords account. For some reason, I get a really low quality score in one of my adgroups: ads Market Research Service Quality Market Research at Low Cost 72 Hour Delivery - Prices from $399 www.DropResearch.com Market Research Service We offer Market Research Service with 72 Hour Delivery. Price: $399 www.DropResearch.com Market Research Service Research of Players, Segments, Trends & Media Coverage. Learn More www.DropResearch.com Landing page: Market Research Service Keywords in that adgroup: Market Research Service Market Research Services Avg CTR so far: 1.97% Quality score: 3/10 & 4/10, respectively Do anyone have some advice on how to get that quality score up? I have no idea on what to do. Looking forward.
Check the keyword relevancy. The one showing a QS=3 probably does show as being irrelevant. I know it sounds like your keywords should be relevant, but you got to remember that this is a computer program. I notice that while you have "market research" on your page, there is no "service/s" mentioned. Probably why you get an irrelevant score. Don't use broad matches. Also think of other keywords you could be using. How about consultant and company? QS is tied to CTR. I explain it in more details in my Adwords FAQ. Of course, you're taking a hit from being irrelevant. You may want to contact Google about that. But basically, increase your CTR with better ads and your QS will increase. You could just ignore the QS if you are satisfied with your click rate, position, what you are paying and of course your conversion rate. You are just going to be paying more than you should. I'd work on those ads. I wouldn't mention price at all. I see some good stuff on your site you should mention in the ads.