Why is my competitor higher on google when I have a higher PR?

I took a look at your site and here is what I see right off the bat:

No H1 Tag
No H2 Tag
Title too long.
Load Time is slow
Your images alt tags are empty. No keyword in it.
If you're trying to rank for "westchester" keyword density too low.

Download free SEO doctor plugin for Firefox, you'll see a lot of this right away.

Also make sure Image alt tags contain your keyword, and H1 and H2 tags. Increase keyword density on the front page, add your keyword in bold in the first paragraph.

I guarantee you, if you fix those issues you'll rank better.

 

I think your competitor site have strong on-page optimization, once can you analyze website.

 

Ok I found out that my on-page SEO is pretty good except for one thing. The page title. Currently its "Pest Control Services - New York, New Jersey, and Connecticut".

Now, most of our business comes from Westchester County, in New York. When I type "Westchester Pest Control" Gogle ranks us very low. I do not want to single out Westchester in the title so is the only solution to use off-page SEO and link back or is that more I can do? But like I said, the other compentes like H1 headings and image alt ranks pretty good for "westchester pest control"

 

Well you need to work on off page SEO now.Get authority backlinks.Buy links on similar niches/edu blogs.Do social marketing etc

 

PR is one of the factor that affect the SERP but not the only factor
There are over 200 factor are determine your SERP
that's the reason

 

PR is just an indication of link popularity. Your ranking depends on many factors - such as your on page SEO and the anchor text of the backlinks

 

There can be many reasons behind this. there on page SEO is better than you, they have an older domain than you. they have quality links specially on the targeted keywords.

 

On-page plays vital role, as well as content check out the updates of your site and compare with them. One more thing you have to consider is generate more and more backlinks.

 

Key thing is to get as many backlinks as possible. Ideally, the phrase you use as the link text should be present within the page on your website (I generally put them into the page title for maximum effect).
Be aware that PageRank and your position in Google search results are unrelated. I've built websites with high PR and low SERPs, and vice-versa.
Also, if you're wanting to increase PageRank, don't rely on social media sites as they rarely pass link-juice. If they did, sites like facebook would have lost a massive proportion of theirs long ago!

 

I'm with Killbut. Your site's PR, social profile and backlinks are just 1 side of the picture. You need to study your competitor's site structure, on-page optimization and backlinks to understand how they are better than you.

 

high pr doesnt mean high traffic , for high search engine rankings...there are other factors at play ,
(a)Domain age
(b)On site seo
(c)Number of backlinks (Offsite SEO)

 

Go to google places

https://www.google.com/accounts/Ser...ttp://www.google.com/local/add/businessCenter

Add your website so it can show up on google maps and on searches, it's free and I have clients that get a lot of traffic from it.

 

For you information, pr has very limited weight on ranking. Try to get one way backlinks instead link exchange, they worth even less.

 

PR is different from SERP. PR is more on the value of the certain webpage while SERP is on the placement of the webpage per keyword.