Why is my ad in last place?

Discussion in 'Google AdWords' started by amoeba22, May 2, 2008.

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  1. #1
    My ad is last among all the ads. the ad group is no more than 3 keywords with great quality for each. the ad copy is good as well as my site but yet i'm last... why?
     
    amoeba22, May 2, 2008 IP
  2. muchacho79

    muchacho79 Active Member

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    #2
    A too low bid? A poor QS?

    Try whacking your bid up, I'm sure you'll notice a difference! :D
     
    muchacho79, May 3, 2008 IP
  3. admarket

    admarket Peon

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    #3
    What is your Click Through Rate (CTR) ?
     
    admarket, May 3, 2008 IP
  4. gsga02

    gsga02 Peon

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    #4
    Maybe the competitor got better landing page.
     
    gsga02, May 3, 2008 IP
  5. amoeba22

    amoeba22 Peon

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    #5
    I bid on longtail keywords. my QS for the keyword says it's great with min bid at $0.05. There are only 2 pages of ads and I'm on the very last. The ads above me are not targetted at all and doln't seem like they should have triggered at all. I've upped my bid to $0.55 and I still get very little clicks.
     
    amoeba22, May 3, 2008 IP
  6. muchacho79

    muchacho79 Active Member

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    #6
    I presume these are all Exact Match yes?

    As someone asked above, what's your current CTR? The ones above you might have a better CTR, might be bidding more, might have a better QS. Other factors also come into play that only Google know about, so it could be 1 of many things really.

    Keep testing.
     
    muchacho79, May 3, 2008 IP