Why is min bid so high? Will it come down?

I have a campaign where I can bid "data warehousing" but "data mining datawarehousing" 100x more expensive for min bid. The first term is more likely to be the better term so I don't understand why the longer term cost so much more. Any ideas? Will the high minimum drop and if so, for what reason?

 

Maybe someone has a business with the longer name as its URL or trademark???

 

why not put both key words in?

 

You may find this helpful:

From here.

Has the actual cpc been close to the required min bid?

 

Can you post your conversion stats for these keywords... perhaps the longer phrase converts to more sales and hence is worth more to other businesses bidding against you.

 

You asked why longer terms are getting costlier. See this
Search term in descending order
1. two word
2. one word
3. Three word
4. four word
5. Five word

That is order of searches done on SEs. But conversion is more cruel. Three word keywords phrases convert more. And more specific will follow the suite.

 

some of the keywords are ridiculously high.

for example the Seahawks QB during the Superbowl was like 40 cents for his last name and 10 dollars for his whole name. sure it is dumb, but the automated tools sometimes do dumb things like that.

 

That is because nobody can spell it!!!

Matt Hasel----
Without looking it up that's all I can do -- and I live in Washington and follow the team.

 

is it true that click through rates help to lower ur minimum bids? and if i bid for the minimum amount will my ad show up?