Why is CPM better for higher traffic sites?

I'm confused about why CPM is a better course for higher traffic sites rather than a CPC approach - would sticking with CPC mean more of what you are currently converting?

Also, it seems to me that most low traffic sites are only making a few pennies a week with CPC to begin with. Why do ppl bother?

Yes - I'm a newb - don't flame me ! I'm just genuinely curious.

 

Because when you have high traffic and don't want to count on people clicking you ads, you can make more, and more easily by going the CPM route. Think about it.... myspace or facebook get millions of visitors per month, why have the advertising paycheck be dependant on clicks?

 

and people bother because a few pennies is better than nothing, and they hope it will increase with time.

you will not make a million dollars with PPC on a site that is unestablished.

 

If you have enough pages, do both. But don't over do it!

 

If you have CPM then you don't have to try to get clicks by putting adds in annoying spots, which is nicer on your viewers and still profitable for you.

 

It's not really about the traffic, it's more about the type of site you have and the type of visitors. For example, Google uses CPC and they get a higher CTR on their search engine. People are likely to click on ads on their search results pages. But high traffic sites that have entertainment type content like videos that people can watch, then people are more likely to keep watching the videos without clicking on many or even any ads, which is where CPM comes in force.

 

John, you say it shouldn't be traffic based, but realistically, how much traffic would be a turning point? (If you were to take traffic into consideration)?. Leighton

 

I didn't want to start a new thread for this so I just ask it here (it isn't really offtopic in my opinion).
What are good CPM programs? I just can't find them, I always find PPS and PPC programs.

 

Tribal Fusion and Casale Media. I hear they're good. Canep Media is not bad either which is one of the ones I use.

 

Hi

Can i please ask two questions about this,

1, what is an OK amount for CPM, im getting 0.70p or in dollars $1.40 is that any good? i get about 300-500k Pages viewed per month.

2, can you have more than one companies adverts like, Canep Media and Tribal Fusion running at the same time?

Thanks

 

hello everyone,

what is CPM or CPC ??? is it a pay per click thing..

thanks

regards
Albert F A Matthews

 

CPM is you get paid per 1000 impressions and PPC is pay per click so you get paid per click..

 

but whats the abrieviations stand for CPM, CPC,

sorry i just want to know ive been around abit but never heard them

i got a script that controls it aswell, like PPC but is that
what the CPM,CPC thing is ???

what is the abeviation mean ???



regards
Albert F A Matthews
p.s.
that script is here tinyurl.com /225ofj

free for digitalpiont members pm me,

 

CPM is an acronym for Cost Per Thousand, the "M" in CPM derives from the Latin "mille" for "thousand."

CPC is an acronym for Cost Per Click, it is also referred to PPC or Pay Per Click.

 

CPM is far more stable for a high traffic than clicks.