I have a site about self discovery adn self help in the first monts my average CPC was aroud 20 cents, now it dropped to 3 cents. Can someone tell me what could be the reason? here is the site
Could be the smart pricing issue. Can't say for sure of course. Let me referrer you to what JenSense has to say on smart pricing. http://www.jensense.com/archives/2005/10/one_poorly_conv.html Someone made a nice post in response to someones query recently but I was not able to find. Shannon
The short version is if the people clicking your links aren't bringing value to the people running ads, you will get paid less. It also works in reverse... if you have valuable (to the advertiser) users clicking ads, the pricing may be adjusted up.