I run Adwords compain and i bid high because i want to be first for my primary KW (iam SEO first after adwords) and i am when i chek in adwords account simulator iam first. Iam first on google if i search in Chrome and IE but when i type my KY in firefox browser iam on the side and my competition is on top. So what am i doing wrong. Please any suggestion and help is welcome. And i have over 25% conversion. Elvis
Google does not serve up the same auction results to every person. There are myriad variations based on search history and other factors (browser type may come into it somewhere), in order to increase the relevancy of the ads. This is why they report "average position" rather than an absolute value, because there is no absolute value.