Why I don't make any money with Adwords?

Discussion in 'Google AdWords' started by ondoin, Mar 8, 2010.

  1. #1
    I have spent 250$ promoting some affiliate products on Google Adwords but I didn't earn a cent!
    I have 50$ left in my account right now and I am desperate. What am I doing wrong?

    Can somebody PLEASE help?

    If you are bored writing a good method or tips, maybe you could send me a link to a good ebook or site you know.
     
    ondoin, Mar 8, 2010 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    Adwords doesn't make money. It's simply an advertising medium.

    There are many things you could be doing wrong. Not using the right keywords is probably the major one. Your sales page may not be convincing people to buy, which is where the money part comes in.

    I suggest you pause your campaigns and educate yourself. Google has free resources. There's this and other forums as well as my Adwords FAQ. Other sites and products for which you have to pay as well.
     
    Lucid Web Marketing, Mar 8, 2010 IP
  3. tak

    tak Peon

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    #3
    always test first with starting small campaigns and choose then the winning keywords
     
    tak, Mar 8, 2010 IP
  4. ondoin

    ondoin Peon

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    #4
    The last I used was the affiliate program of Tradepub.com and I used keywords like free magazines, download ebooks, magazine subscriptions etc.
     
    ondoin, Mar 8, 2010 IP
  5. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #5
    In other words, you started with the wrong keywords.
     
    Lucid Web Marketing, Mar 8, 2010 IP
  6. First Search Consultancy

    First Search Consultancy Peon

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    #6
    No earn money by adwords the main factor is choose wrong keyword. search your right keyword peoples what's more search for your product after that use adword with less money.
     
  7. CJ.Online

    CJ.Online Peon

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    #7
    Wow, you need to be careful buddy. Whenever I start a new campaign I test it with $20 in Google Ad credit and analyze the bounce rate, time spent on my site and all of those details with google analytics if I'm not making money. Spending over $200 and then realizing your campaign doesn't work is never a good idea.
     
    CJ.Online, Mar 9, 2010 IP
  8. vitg

    vitg Member

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    #8
    Agree with everyone here, you need to read up on PPC marketing and specifically AdWords before you continue to spend money on ads.

    From what you mentioned, your keywords are definitely wrong. If you gave us more information we could maybe help a bit more.
     
    vitg, Mar 13, 2010 IP
  9. ondoin

    ondoin Peon

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    #9
    Can you explain what is wrong with the keywords please?
     
    ondoin, Mar 27, 2010 IP
  10. andyken

    andyken Peon

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    #10
    ondoin, you want people to buy on your affiliate products therefore you WANT buyer's keywords.

    What is buyer's keywords? These are those words used by customers who are ready to buy when they are searching using the SE.

    For example, these are non-buyer's keywords:
    - free magazines
    - software cracks
    - software hacks
    - program torrent
    - free cellphones

    And the following are buyer's keywords:
    - product name review (people who are ready to buy are always searching for a review of the products, they research first before spending their money)
    - product name scam (they are checking if the product is legit or not)
    - Canon TL XYZ (specific model of a product, means buyer are checking for more information)

    Think about it, if you want to buy something, you want to make sure you won't waste your money right? That's why you research first, you want to make sure you are buying the one you want/need.

    You want people who are ready to buy when they click on your ads.
     
    andyken, Mar 27, 2010 IP
    Lastbutnotleast and huesped like this.
  11. Lastbutnotleast

    Lastbutnotleast Peon

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    #11
    Good input andyken
     
    Lastbutnotleast, Mar 27, 2010 IP
  12. PPC-Coach

    PPC-Coach Active Member

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    #12
    You're not following the 6 phases of a pay per click campaign at all.

    That's the first problem and most don't even bother with it.

    It's always Shoot, Ready, Aim.

    Your budget is too low and your keywords are way off. You can read all the free help that adwords has, but remember their sole purpose is to confuse you and make you spend a ton in testing to find out what works. They are know to be the worst company in the world for customer service and their help section is cryptic to say the least.

    :)
     
    PPC-Coach, Mar 28, 2010 IP
  13. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #13
    Andyken is absolutely right. If I'm looking for a magazine, I'm usually looking for a specific one. I'll type the name of it, not "magazine subscriptions".

    For example, baseball season is starting next week. I want Street & Smith baseball annual and a few others. What do you think I'll be searching on? Certainly not "magazine" by itself. Oh, and if you have it and see your ad, you better take me directly to it. I'm not going to waste time searching for it on your site. Give me what I asked for and I'll buy it from you. Otherwise, you've wasted my time and you wasted a click.
     
    Lucid Web Marketing, Mar 28, 2010 IP
  14. Jo W

    Jo W Peon

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    #14
    Thanks for the advice-it's all a big learning curve and I'm enjoying the ride! :)
     
    Jo W, Mar 29, 2010 IP
  15. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #15
    It might be a big learning curve but most of this is common sense. Unfortunately as Coach said, most just seem to shoot, ready and aim. Having managed dozens of accounts, I can attest that most clients who have started campaigns on their own, did just that.
     
    Lucid Web Marketing, Mar 29, 2010 IP
  16. ondoin

    ondoin Peon

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    #16
    First of all thank you all for spending your time to answer my question.
    Now, about my problem. You say that the keywords I used are wrong.
    And these are non-buyer's keywords: free magazines etc.

    But I used the Adwords keyword tool to choose the keywords having in my mind that Tradepub.com has hundreds of free magazines and ebooks. So, I thought that people looging for free magazines would find it a good place to find what they want.

    What I didn't know and found out recently is that the advertisers at Tradepub can set filters for "qualified leads".
    Right now I have 38 leads but 36 were rejected and only 2 are qualified!
    For example thay may consider a qualified lead if the person is male student, 18-20 years old, lives in Chicago, and works in a company with no more than 5 workers!

    It's very easy for advertisers to get leads, yet make the payment qualification criteria very hard:

    "Only you can define “quality” when it comes to leads worthy of passing along to your sales organization."

    • Filter on geography, company size, industry,and job function.
    • Custom qualification questions identifiesyour targets.
    • Targeted and qualified prospects based on your criteria.
    • Student and consultant removal.

    So, if I was an advertiser I would set 100 filters get thousands of leads and pay only for a few.

    By the way, I sent tham an email asking the same question I asked here and there reply was:
    "Unfortunately, we have found that paid search does not perform well for our partners."
     
    ondoin, Mar 29, 2010 IP
  17. Caiden

    Caiden Peon

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    #17
    "Unfortunately, we have found that paid search does not perform well for our partners."

    Man that's harsh. I guess there's a lesson for all of us here. ALWAYS take the time to FULLY research any program we intend to promote! Thanks for sharing your bad experience Ondoin.
     
    Caiden, Mar 29, 2010 IP
  18. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #18
    Don't mean to sound harsh myself but, obviously you were wrong and a few of us are telling you why. Likely the reason that "paid search does not perform well for our partners" is because most of their partners are doing it wrong too.
     
    Lucid Web Marketing, Mar 29, 2010 IP
  19. digitalogy

    digitalogy Member

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    #19
    choose right keywords for your site

    good word = many requests but less compitition
     
    digitalogy, Mar 29, 2010 IP
  20. andyken

    andyken Peon

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    #20
    How are you making money with TradePub?

    You should only consider Pay-Per-Click if you can gain more for every click.

    For example, you bid for $1 per click, you must earn at least $2 when clickers reach the landing page so that you can gain profit.
     
    andyken, Mar 30, 2010 IP