Why/How is this website ranking #2 for this keyword ?

Discussion in 'Search Engine Optimization' started by spiritus, Mar 1, 2008.

  1. #1
    When I type "Gdansk airport transfer" into Google then the #2 spot is taken by http://www.gdansktravel.com/.

    However, when I look at that page and expect to see a well optimised page with plenty of relevant content for my keyword search all I can actually see
    is a weak page with a sub heading for "airport shuttle" which doesn't even have a live link associated to it.

    In fact, the rest of the site is a mystery to me ! The home page has a PR of 2 but most of the links on the right hand side of the page are dead. The links on the left hand side of the page are pretty weak too.

    Anyone have any ideas as to why this site is ranking so high ? It's not only for this keyword but for some others that I am competing for.
     
    spiritus, Mar 1, 2008 IP
  2. vithca

    vithca Guest

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    #2
    This term only returns 133,000 results. Any decent SEO can get on G's front page without breaking a sweat but I'm seeing it on page 5 at the moment. Were you using google.com?
     
    vithca, Mar 1, 2008 IP
  3. eli03

    eli03 Well-Known Member

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    #3
    the domain is registered yr 2004 and has Gdansk word on the domain maybe the reason why the site is ranking, though i don't see the site rank on "Gdansk airport transfer" on google.com .
     
    eli03, Mar 1, 2008 IP
  4. wragge11

    wragge11 Guest

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    #4
    You could get up there in a matter of weeks!

    Why not put the link in your sig, that will boost your rankings!
     
    wragge11, Mar 1, 2008 IP
  5. spiritus

    spiritus Active Member

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    #5
    Sorry. I forgot to mention that this example applied to google.co.uk

    Vithca,

    I agree that in time a bit of SEO work should help secure a high position in the rankings.

    My question stems from the fact that the page doesn't appear to have had much SEO work done on it. The page has "Gdansk" in it's domain name and "airport shuttle" as a sub heading (although this particular sub heading is dead as there is no link assigned to it). I'm puzzled as to how it can get to #2with virtually no content.
     
    spiritus, Mar 1, 2008 IP
  6. vithca

    vithca Guest

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    #6
    A backlink check shows only 58 links, and a lot of these seem to be from a network of similar sites. Some have decent PR though and, more importantly, they are on-theme.

    See krakowtravel (.) com for example.

    I'm still only seeing it on page 2 on google.co.uk, which is about right considering the links and content.

    I suspect that, since this is a low competition term, Goolge is happy to show it for a related term to the link and content. Airport shuttle = Airport transfer for example.
     
    vithca, Mar 1, 2008 IP
  7. seo4china

    seo4china Well-Known Member

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    #7
    Ask Google...
     
    seo4china, Mar 1, 2008 IP
  8. redspace

    redspace Peon

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    #8
    nothing strange. that keyword phrase ranking is still weak. you can get top five in no time. but for what. the daily search is not even recorded with any keyword research tools.
     
    redspace, Mar 1, 2008 IP
  9. jackieshine

    jackieshine Banned

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    #9
    the domain is old and it's part of the keywords, those are very important.
     
    jackieshine, Mar 1, 2008 IP
  10. microtekblue

    microtekblue Well-Known Member

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    #10
    Its because the keyword is in the domain.
     
    microtekblue, Mar 1, 2008 IP
  11. Vic_mackey

    Vic_mackey Banned

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    #11
    You're not doing yourself any favours giving your competitor a backlink from this thread including all the keywords! I'd edit the http://www. out of your first post so its not a live link.
     
    Vic_mackey, Mar 1, 2008 IP
  12. thor22

    thor22 Peon

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    #12
    two words... keyword density
     
    thor22, Mar 1, 2008 IP
  13. sultanofseo

    sultanofseo Notable Member

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    #13
    it is a very low searched term and very easy to get to top ranking for this.
     
    sultanofseo, Mar 1, 2008 IP
  14. thenetfool

    thenetfool Active Member

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    #14
    It's been said. All about that keyword density, it is really not that popular a term so most people would be able to get their keyword forced up to the front if they know what they are really doing. The website isn't aweful, as it does have enough content to merit that placement in my opinion.
     
    thenetfool, Mar 1, 2008 IP
  15. Talmid

    Talmid Guest

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    #15
    I think it's beacuse the keywords are in the domain, that's a huge help always!!!
     
    Talmid, Mar 1, 2008 IP