For anyone who runs a website their biggest concern is probably around how to get a better position on the search engine rankings in the fastest and most cost effective way possible. To do this they will probably call in some SEO experts. This means that there is lot of demand for SEO work and a lot of people who are willing to write SEO articles for anyone who wants them. However, it is important to note the differences between high quality and low quality ones. [h=2]The Writer’s Point of View[/h] As a writer I prefer to work on a high standard of article for a number of reasons. Firstly, it is more interesting. This is something which shouldn’t be underestimated. I have discovered on writer’s forums and blogs that most of us are restless, inquisitive creatures just like me. Ask me to write 100 great articles on something interesting and I will be delighted. Ask me to write 100 articles without paying too much attention to the quality because they are going to be spun anyway and I will do the job with a slight grimace on my face. It is also fair to point out that the higher the demand for great work the more the writer will expect to get paid. What this means is that you can take more time over the work and earn the same amount of money without typing waffle and fillers as quickly as possible to get a reasonable wage. You can take real pride in your job, which is something which I treasure greatly. [h=2]The Webmaster’s Point of View[/h] Wanting your site to succeed by any means possible is one thing, but wanting it to become a long term, sustainable success you can be proud of is something different altogether. You could go for a brief, dizzying rise up the ranking followed by a sickening fall back down again if you choose. However, if you use quality articles as the bedrock of your SEO campaign then you can expect your new, improved position to be a long term one. Yes, you will probably pay for the work if you do it this way but if the site makes you money then the end result will still be an improved profit for you. [h=2]The Search Engine’s Point of View[/h] The problem with trying to analyses search engine behavior is that no one on the outside really knows what they take into account. However, we do know that articles which have been copied and pasted form other sites are not well regarded, and even less so following the Google Panda update earlier in the year. When you think about it, what search engines really want to do is give the person doing the searching the best possible options. If you use clever and unique SEO articles which appeal to both search engines and human readers then you are making their job easier for them. You are pretty much guaranteeing that someone who looks under your keyword and finds your high quality site goes away satisfied and, without even really thinking about it, has their faith in the search engine and the internet in general confirmed. That might sound like an exaggeration but where would the internet be if every single site used rubbish SEO articles to hook people in just to get some advertising revenue?