• Search results rely on content and keywords. • Content = Food for search engines/spiders • Quality Content = Good Search Rankings • Search results rely on content and keywords and links • Links plus Content = Food for search engines/spiders • Links plus Quality Content = Good Search Rankings If you have good content that your customer is searching for, and you gain some good links back to your content, you will rank well in the search engines, and you will tap into that organic traffic which will result in 90% of the traffic to your website. Search engines work by matching terms to terms—terms on your page to terms visitors are looking for. These, and you probably already know this, are what we refer to as keywords and key phrases. Now, as you can imagine, not all the words on your page will really matter because no one is out there searching for meaningless words that are everywhere. What you need to do is figure out which of the words people are searching for in respect to your niche and target a select group of them. These will be the words that you strive to optimize for, the words that hopefully will gain you SERP ranking near enough to the top to get traffic. These words and phrases will be ranked first and foremost by the content on your page. That is what is given the most weight and relevance by search engines and by people. And since site popularity, traffic, and linking all weighs in, too, content is the most important factor in SEO. Aside from SEO efforts, there is another, more important reason to write content that is useful and relevant. Your customers! Consider this—no one cares if you rank first but have nothing to offer after the click. All that the humans care about is whether or not you are serving their needs. After they find you, if your content is good they'll stay and have a look around, use your site for a while. If it's nothing more than a pile of keywords stacked one upon another, they'll just leave for the number two-ranked site that actually has real content. Therefore, if you understand nothing else from this post understand this—the focus of all your SEO efforts must first be— above anything else—the quality of your content! If you do nothing more than put up good, [humanly] digestible content, you've already done more than half of what it takes to develop a site that will generate traffic.
Nice article, but definitely not in the right place - this is not an article directory! It takes a talent to know what to copy and paste though.