I have site that had been getting a CTR in the low to mid teens all this time. Then beginning this week the CTR dropped all the way to the low single digits. And then today so far no clicks at all where normally for the same number of impressions I would be getting a good CTR. I have no social traffic (all search engine queries). The same keywords are being used to come to my site. Nothing has changed on the website. All the ads are relevant and the same. This site has been up for almost 9 months now and the CTR has been consistent for all this time. What's wrong here? Is G holding back clicks?
Why has my CTR dropped so low recently? Good question. Why has mine been doing the same thing? It has been dropping for the last few days, and now is cut in half. I have learned that after I do all my optimizing, it is the ads that are being served that determine CTR. So yes, it seems to be the targeting that seems to have changed. My EPC is good, but the CTR keeps getting worse. . .
You not alone as my CTR has dramatically dropped over the last week or so. But fortunately is picking up again and hopefully it keeps on improving. I don't know but it could be the ads that are showing that is making less of interest to the visitors. Thanks JulieV