Why google trigers only my ads with exact keywords?

Like i said google trigers only my ads for a exact keyword.Why also my broad and phrase keywords ads are not trigered?

 

Out of a choice of 3 matches. Google will always give priority to exact matches.

 

Thanks,now i understand why google trigers only my exact keywords.

 

Same problem here, does that mean we should never put the same keyword in all three format?? But I am always to told that it is neccessary to bid both broad and exact with exact having high bids due to high conversion. Phrase is kinda useless..

 

People will try and tell you that adding all 3 increases your traffic.

This is not necessary as broad alone encompasses all possible formats and permutations of the keywords you have specified.

Your ultimate goal is to find keywords that you know will convert well and have them on either exact or phrase match. This usually leads to better conversion rates over just using the broad version.

Use a good keyword tool to get plenty of suggestions for a keyword and choose only ones that stand a chance of converting. Put them on exact or phrase match. After sometime you will learn that some of the keywords are not profiting, so delete them.

Only use the broad match temporarily as a way of gathering keyword data in your referral logs and search query reports. Then scour these logs for any new converting keywords you missed and add them as exact matches. Do this until the broad matches no longer brings any new information. At which point you can delete it.