** I have a tutorial for Creating, managing and optimizing google my Business Page. IF You Need then inbox me. OR IF you have not time for it no problem I can help you With so many listings websites and social media platforms available to help you promote your local business, it can be a challenge for small businesses with limited resources to determine how to best allocate their time and effort. It’s important to weigh the benefits of each platform for your unique business needs, weighing criteria such as how many people you can reach or how that audience is aligned with your target customer. But regardless of your goals, there’s one platform local businesses shouldn’t overlook: Google My Business. Formerly called Google Places, Google My Business is a one-stop listing which allows your local business to appear on search, maps and Google+. Why Google? It’s where the people are: Google is the most-visited digital media property in Canada 92.59% of mobile searches worldwide are conducted on Google 66% of desktop searches occur on Google Here are some particularly compelling stats for local businesses: 4 out of 5 consumers use search engines to find local information 50% of local mobile searches resulted in a store visit within a day 34% of computer/tablet searches resulted in a store visit Listings such as Google My Business or YP.ca are different from (and can complement) your actual website in that they offer additional opportunities to appear within search results. When you optimize your website for SEO, you help your own URL climb higher in the rankings. But Google My Business pages get additional eye-catching placements on search engine results pages and within commonly-used tools such as Google Maps. Here are some additional reasons why Google My Business is a valuable tool for local businesses: You own your information Consistency across listings is a key attribute that helps businesses climb to the top of local searches. By claiming your listing on high-value directories such as Google, you can ensure that each citation of your business has the exact same info (even tiny differences such as listing your address on South Main Street on one site and S. Main Street on another can have a detrimental effect). It offers robust tools for highlighting your offering From details such as menus, product lists, hours of operation and accepted payment types to visual and interactive features such as photos and reviews, Google My Business pages offer a range of tools to attract and inform local customers. You can even add coupons and special offers. You can learn even more about your customers Google My Business includes extra analytics by platform, enabling local businesses to learn even more about their customers. For example, on Google Maps, data includes where requests for driving directions to your business originate from – something that could help you pick the right neighbourhood to expand to as your business grows.
Thanks for sharing information about the importance of Google business page. This is an easy way to get high visibility about your products or services in local search in Google.
Yes, right information..we get to know if you are not being searched directly by name, Google My Business integrates automatically with Google Maps your page will rank for your chosen category.
In your post you sum up all the benefits with a Google My Business page. Regarding the maps part I would like to add that there is an option to have a walk through inside your business that works in the same way as street view. If you feel that the street view of your business's exterior doesn't give you an opportunity to showcase the real face of your business, you should consider this. If you are a barber and have a nice interior you could benefit from this. You could also benefit if you have a restaurant. Personally I know a restaurant that implemented this. Since they implemented this, more people visited them. People got the chance to feel how it was to be inside the restaurant. As the interior was excellent people felt that it was worth to pay a visit.
Yes, Google My Business MUST be part of the digital marketing strategy of small enterprises and locally-owned businesses. If you don't want to spend for a paid advertisement, you can settle with this channel for a clear communication between the consumers and the business.