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Why everyone seems to run away from my Landing Page?

Discussion in 'Websites' started by wkakao, May 23, 2016.

  1. #1
    Hi :) I'm starting a little business in "erotic hypnosis for women" niche. But it's not going as I expected and it would be really great to get some feedback from you.

    I created a landing page which literally is just a background photo, headline, video sales letter and a section where you can buy a product (but it appears after 13 minutes).

    Next, I started an AdWords campaign target for keywords like: erotic hypnosis, hypnosis for women, erotic hypnosis for women (which to me seemed like a good idea)

    I got about 47 clicks and stopped the campaign because results were just poor. 53% of visits were 10 or less seconds long... 33% were between 10 - 60 seconds.

    It tells me very clearly that... my landing page simply sucks... and it sucks hard. But it's really difficult for me to tell what the heck might be the problem. And it would be just amazing if you could share you feedback here.

    Link: http://frommrv.com/erotic-hypnosis/

    There is no explicit content or nudity. It's safe for work. Although you might consider turning the volume down because the video is set to autoplay.

    Thanks!
     
    wkakao, May 23, 2016 IP
  2. TMP01

    TMP01 Peon

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    #2
    I have a similar issue with a company website, but mostly I look at Google Analytics and the bounce rate is over 59%. I have a good number of people moving cross country or long distance mover interested people to come to the site, but I don't know what happened that is pushing them away from the site after they land on it. Based on the number of long distance move requests that land on the site, I should have more people to convert into leads by submitting their information. But that's not the case.
    Can anyone take a look and tell me what your impression is please?
    The site http://www.colonialvanlines.com
     
    TMP01, May 23, 2016 IP
  3. NetStar

    NetStar Notable Member

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    #3
    I can't resist commenting...

    Why are they clicking off from your site? #1 it's NOT a landing page. There's no call to action. It requires you to watch a video which actually makes you dizzy when you look at the text. #2 It's creepy. I didn't understand what was going on. It comes across like cheesy porn which would make any person immediately click off in fear someone will hear or see. #3 the video and audio automatically starts which consumers hate. If it catches them off guard they are leaving. #4. I can imagine that the majority of your traffic are not looking to be aroused by your voice. They are looking for something very specific and it isn't clear what you are offering.

    Why don't we start with what your product is and how the hell do you view it? Then what are your expectaction with purchasing traffic? What do you want them to do? Just watch the video and that's it??
     
    NetStar, May 23, 2016 IP
    sarahk likes this.
  4. TMP01

    TMP01 Peon

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    #4
    Looking at your page, my first impression is that the video should not autoplay. Why?
    Because the spinning image that takes places while the stream gets ready is not attractive and you have no control over it. On the opposite, if you had not the video auto play, the standard static clip would already be visible on page load.

    Second: You should have 3 Big Headlines or a slogan that tells me what your page is about without me reading it or watching your video. That would grab my attention faster than the video. You could even say: WHAT THE VIDEO! that would be a headline catching my attention..
    Just my opinion.
     
    TMP01, May 23, 2016 IP
  5. sarahk

    sarahk iTamer Staff

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    #5
    Jeepers 16 minutes of that bs?!
    From the headline on the page I couldn't tell if the target market was men who wanted to learn how to hypnotise women (creepy date rape types?) or the women themselves - and before you go getting hypnotised by some random website I'd want to know what the objectives were, what would happen etc.
     
    sarahk, May 23, 2016 IP
  6. NetStar

    NetStar Notable Member

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    #6
    Were you aroused? And if so, did you want to buy what he was selling?
     
    NetStar, May 23, 2016 IP
  7. sarahk

    sarahk iTamer Staff

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    #7
    I got sleepy, soooo sleepy.
    Was he actually selling something?
     
    sarahk, May 23, 2016 IP
  8. NetStar

    NetStar Notable Member

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    #8
    After 16 minutes you will be presented with a $67 download that is on special for $7.

    I understand the marketing concept. You reel someone in and keep them anticipating your free gift or the hook for so long they become vested in the content... However, this only works with certain niches. What this guys has is 16 minutes of free content then expects you to buy the "fuller version". It's flawed.. It won't reel anyone in and if it does it doesn't matter because they got exactly what they wanted.

    I actually think this guy could have something with tweaking the direction and the product.

    Interesting story.... Play Doh was actually a wallpaper cleaner....after discovering kids having a blast with it they changed the name, added color, and came up with fun packaging and called it "Play Doh" which became a billion dollar product... Now I'm not saying this guy has a billion dollar product but with a few minor tweaks he may be able to get a woman to stay on his page for longer than a minute heh
     
    NetStar, May 23, 2016 IP
  9. sarahk

    sarahk iTamer Staff

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    #9
    You might have to send me a PM because I still don't get what he's selling. A DIY aid? Do women really spend that long on that type of DIY activity?
     
    sarahk, May 23, 2016 IP
  10. NetStar

    NetStar Notable Member

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    #10
    Just his voice trying to arouse you. He needs to log in to adwords and view the exact keywords that his traffic is typing in. I bet it has nothing to do with his content.
     
    NetStar, May 23, 2016 IP
  11. wkakao

    wkakao Peon

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    #11
    I wanna thank you for all of you feedback. I screwed up a lot of things and now I know what exactly.

    You helped me a lot and I really appreciate it. Thank you! :)
     
    wkakao, May 24, 2016 IP