Why EPC is important for different banners?

Discussion in 'Commission Junction' started by namaki, Dec 11, 2007.

0
  1. #1
    I understand why EPC is important for a landing page. It shows how good is the landing page in convincing visitors to buy.

    But isn't the EPC for different banners that land on the same page meaningless? Isn't CPM and even CTR is better measure effectiveness of different banners of the same company?
     
    namaki, Dec 11, 2007 IP
  2. scorpian828

    scorpian828 Guest

    Messages:
    13
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Because they are willing to pay more for higher quality display and countries.
     
    scorpian828, Dec 11, 2007 IP
  3. namaki

    namaki Peon

    Messages:
    121
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #3
    Sorry. I don't understand your answer.

    What I am trying to say is that EPC shows the effectiveness of the landing page.

    CTR shows the effectiveness of the banner.

    CPM is combination of these two.

    Does this sound correct? If it is, I would like to see CTR and CPM when I display the list of advertisers.
     
    namaki, Dec 11, 2007 IP