Why eCPM varies ?

Discussion in 'AdSense' started by priyakochin, May 2, 2008.

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  1. #1
    Before 10hrs when I check my eCPM it was around $2.but when I check it now its $.54 ?

    Why it changes ?
     
    priyakochin, May 2, 2008 IP
  2. ORZ

    ORZ Well-Known Member

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    #2
    Adsense pays per clicks not per CPM.
    You might want to read on what is a eCPM here.
     
    ORZ, May 3, 2008 IP