This isnt so much a question as it is a statement of opinion. I believe that the main reason google doesnt want its own publishers to click on there own adds is that "It inflates there own adverts CTR which indirectly affects the entire adword networks CTR for certain keywords!" I believe that CTR is the main factor for determining successful bid. EG. if there are 3 advertisers in the keyworkd "gift of flowers" Keyword : "gift of flowers" Advertiser 1 : bid 1.24 CTR - 14.9 Advertiser 2 : bid 1.34 CTR - 1.7 Advertiser 3 : bid 1.45 CTR - 1.1 If theres only 1 slot available i believe that advertiser 1 will probably win because there CTR is so high that it's overall affect on the ENTIRE ADWORDS NETWORK will be a much greater positive than advertiser 3's CTR. This is only a theory but i base it on the stock market and more specifically day trading! I look at the overall ADWORDS network as another form of stock market. Does anyone have comments, opinions on this?
Or It gives the publisher fraudulent income and costs adwords advertisers money without any benefit which would have a negative affect on their adwords budget and their future investment in network adverts. Or do you mean google doesnt want adwords advertisers to click on their own ads?
Scott, I think he means clicking your own AdWords ads in Search - only costs yourself but increases CTR so your ad might rank higher. Or is that not what you mean?
Simply calculate: Advertiser 1 : bid 1.24 CTR - 14.9 - He pay 14.9x1.24$ per 1000=18.5$ Advertiser 2 : bid 1.34 CTR - 1.7 - He pay 1.7x1.34$ per 1000=2.3$ Advertiser 3 : bid 1.45 CTR - 1.1 - He pay 1.1x1.45$ per 1000=1.6$ From above: Advertiser 1 could pay much less and still keep first position.
He used the word publisher would would mean to me adsense publisher clicking on ads, I think I mis-interpreted him, in which case I think I see the point you are making.
correct.. what im trying to get at is the goal of a adwords publisher is to get adverts with as high as a CTR as possible High CTR adverts = highly fine tuned adverts with optimised landing pages So every advert i have has very specific text adverts (utilising my keywords) and specific/unique landing pages specific to the text advert. I have adverts that have extremely high +20% CTR's and im assuming that based on my theory im paying very low bids compared to my competitors! Does anyone else agree/disagree?
They would still be invalid clicks. Log in to your AdWords account = Google knows your IP/profile. Then click your ads and it won't count. Just write better ads so yuo don't have to click your own ones, real punters will do it for you and they at least might increase conversion, probably another ranking/pricing factor.
I know that, im not saying that im going to too much at stake ! I wanted to prove a point that high CTR is the ultimate determinant for successful bid!
High CTR is not the cause, it's the result. The cause is a quality ad that really hits home and seems to be able to satisfy true demand.
Where has Google ever said that Adwords publishers can't/shouldn't click their own ads when they are displayed on Google's serps? It's my ad - I'll click it if I want - and yes - those clicks do count.