Basically, my statcounter.com shows a keyword that I have in my adwords group. It shows multiple incoming clicks from it, but that keyword in adwords is inactive and shows 0 impressions and clicks. how can this be?
that cant be it. it says [keyword] is inactive for search. i confirmed with adwords rep. but, i still see the exact keyword coming through multiple times throughout the day...but adwords reports 0 clicks.