Why does my site is so strange in SERP

My site is the second one.

1: that page is not the one optimized for that keyword
2: the description mix the descriptions of other pages
3: there are strange characters like €

???

 

Wood. It may be the bad character in your meta source.

 

clean your site code and remove bad characters.

 

I think those characthers stands for "-"

but how about the description not matching?

there is something strange with my rankings...the keywords doesn't match with the pages!!



ps: I'm using wordpress and all in one seo plugin

 

You will have to restructure your content,it should be quality content with relevent keywords.Use title tag,metadiscription in source code.Use link building techniques.definitly you acheive top position on SERP.

 

I've done all of what you say. I think the problem might be the wordpress plugin "all in one seo"...

 

look your SEO plug in seems that could be cause that

 

Have you done any link building for that search term with that link to that page?

 

no...I haven't done linkbuilding to that page with that term

 

The same thing is happening with me the page which I am using with the keyword is not coming up instead of that the other page of my website is coming by searching for that keyword..

 

It's strange because with this query the page appears in first position, and it is the right one, but in SERP it doesn't appears...

moreover, instead of description, i have the page titles!!