Hi, I started using Facebook Ads. I was getting a CTR of 0.17% to 0.18% at first But it dropped to 0.12% after two weeks. I have not changed anything. Why is there such a drop in CTR, and what can I do to improve it?
CTR(click-through rate) Depend upon how many click comes in your ads. If you want to improve it increase your targeted users. Make sure if you bid is high it will help to get more click at your ads.