Consider the Apple logo. Someone told me that the reason Apples logo has a chunk missing out of it is because without the chunk missing the logo would be ambiguous & un-trademark-able. It sounds plausible, but It also sounds like one of those Internet myths to me. What do you think, is the logo a result of design, or legality ?
I think it's been implied in the past that it was part of the agreement with the remaining Beatles, (and the estates of the not-remaining ones) over the use of the Apple trademark and logo, but that might be urban myth
Dudes- you call yourself marketers? It's all about the primordial sin- Bite the apple and you shall know of what is good and bad! It's supposed to express knowledge. Peace.
An apple is not a good logo, it is not art . An apple with a bit from the side view is a good logo, it is art . That is the reason . lol .
Seriously, I think Steve has run out of idea and saw the half-way-eaten-apple on the table and there goes the design inspiration.
the founder was in search of a name and could not find within a time frame as he announced he will put any thing he wish and that time he was eating an apple
The title of this thread is so interesting that I instantly open this thread to know the answers as to why an Apple logo has a bite on it. and among the answers, I agree to justinlorder. I think having a bite out of it, is an art. It would be boring if it's just a whole apple...isn't it?
The bite is an acknowledgment to Alan Turing, a British mathematician who provided a lot of the theoretical groundwork for todays computer science. Being homosexual in a time when homosexuality was illegal he was prosecuted under the then criminal laws in 1953 and found guilty. He later committed suicide by injecting cyanide into an apple and eating it - hence the logo of an apple with a bite missing http://en.wikipedia.org/wiki/Alan_Turing
Yeah, I think it may have been to stand out and so it could be trademarked. You would have a hard time trademarking your bascic apple. IMO