VISIBLE text is what matters, surely you do not expect to rank for phrases like 'width="100%"' or "<table>" ;-)
HERE is about 40 pages of ideas a few things about your site I noticed were -some stub pages with no content -some pages that were basically just affiliate links -a lot of interlinking with different anchor text check out the thread above and reread the webmaster guidelines. the quickest thing you could try is remove all affiliate code and make sure your site conforms to the guidelines and file for reinclusion. The affiliate code may not be the problem but you have to start somewhere. Only change one thing at a time that way when you get the penalty lifted you will know what caused it.
how does it read hidden text either in html or via css , and meta if thats the case, how ever i will try it, however one flaw www.easyloans4you.co.uk hasnt got easyloans4you in it either, but exact domain yields a 1st place Jack - Yeh i actually thought it may be affil links, used to be longtail links this is the only thing apart from doing some link adding that made the results plummet, however chnaged all affil links to js includes , approx amonth ago so wondering if i should have seen a chnage by now plus submited reinclusion req around 3 weeks ago . Il check through those reason cheers, I really have looked very deeply into this but can't see anything imo that would affect it so negatively
"Easy loans 4 you" has this test as an alt tag for the logo. Easy insurance..... does not. It includes the word "Car" Easy loans 4 you has at least one instance of this term, while your second one does not. Try eliminating the "car" from the alt tag before doing anything else.. Continuum
good point continuum I spent all day yesterday making the site xhtml compliant transitional yesterday and spring cleaning code.