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Why Do You Need A Marketing Strategy?

Discussion in 'General Marketing' started by Nitesh Rathi, Nov 24, 2017.

  1. #1
    Every business faces different challenges to be more visible and interactive with their target audience. Some are looking for the right marketing talent who can sail their ship in the vast marketing ocean while others find challenges to choose the right ship itself.

    The ship is your marketing strategy and needs to be very well thought out. Would like to share my take on the need of finding the right ship for your business.
     
    Last edited: Nov 24, 2017
    Nitesh Rathi, Nov 24, 2017 IP
  2. JoeSpirit

    JoeSpirit Well-Known Member

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    #2
    I don't think you answered your question here. Why do you think you need a marketing strategy?
     
    JoeSpirit, Nov 24, 2017 IP
  3. jrbiz

    jrbiz Acclaimed Member

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    #3
    Well, you do not indicate your qualifications and/or experience in helping businesses choose their "marketing ship" but for now I will take it on faith that you have something to offer. Here is the case of a company that I am involved with. The company is offering a unique way to help the environment and, specifically, to preserve natural habitats in Africa. The SEC has just approved its Reg. A stock offering and the company is about to begin a campaign to have individual investors and corporate investors who have interests and/or policies to promote green businesses buy shares of the company. What is your advice?
     
    jrbiz, Nov 25, 2017 IP
  4. Jimy N Jiny

    Jimy N Jiny Peon

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    #4
    Every online entity requires growing rapidly. For that, we need to put overall digital marketing efforts to achieve audience reach, users and finally business from them. So, if we talk about the social media marketing strategy we first need to finalize what are the top platforms which allow us to do so. Then we come to the point the most rated platforms like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, etc.

    See, Facebook is one of the best tools to choose for SMM platform. It will give you reach, users and generate leads also with minimal cost. If you go to Google Adwords it will deliver the same but cost you comparatively higher then any other platforms in the world.

    So, I will suggest you to better go on facebook as SSM platform and get the results. Or else do manual sharing on above social media websites, it will cost you internet connection and generates leads for you gradually.
     
    Jimy N Jiny, Nov 25, 2017 IP
  5. robinymym

    robinymym Active Member

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    #5
    Marketing is the key after all. Good marketing will lead you to success and bad marketing will be the opposite.
     
    robinymym, Nov 27, 2017 IP
  6. dimitarang

    dimitarang Well-Known Member

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    #6
    You need deep analysis and patience.
     
    dimitarang, Nov 27, 2017 IP
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  7. mlamarize12

    mlamarize12 Peon

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    #7
    A strategy is always good for most things but especially in marketing because anyone can find space to place ads but a well thought out strategy to appeal the right crowds is exactly the benefit right there.

    A plan to reach out to others in the most effective way which usually if done right will not only reach out to more people resulting in more traffic but also reaching out to the right people resulting in more activity from your traffic which is the end goal.

    Planning then acting has always given better results as oppose to just doing the first thing you can think of because most of the people will ignore you if your product is in the wrong area. So it's highly beneficial to come up strategies in order to reach the right interested parties.

    Think of it like going to the store for milk and you see OJ where the milk should be. You're most likely going to ignore it with out thinking twice and grab the milk since it's what you went there for in the first place. Doing your research on strategies will save you time as well since it most likely will result in less failing attempts.
     
    mlamarize12, Nov 27, 2017 IP
  8. Milliardo

    Milliardo Active Member

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    #8
    Actually that's a good way to put it. Each business is different, so approaching how to market a product needs something different from other businesses. Different challenges need different strategies, and sometimes a business can change strategies as well according to need.
     
    Milliardo, Dec 4, 2017 IP
  9. dm.dotzo.net

    dm.dotzo.net Greenhorn

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    #9
    Marketing is very essential part of the business, without marketing people don't come to know about the product. Always we have to keep on marketing without any fail then only the business going to achieve something for sure in last.
     
    dm.dotzo.net, Sep 21, 2019 IP
  10. Mike2718

    Mike2718 Greenhorn

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    #10
    Whatever strategy works is good. You need to try multiple things before you find the right strategy. As Gary Vaynerchuk said "Double down on what works"!
     
    Mike2718, Dec 5, 2019 IP
  11. davilama2682

    davilama2682 Active Member

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    #11
    You need a marketing strategy if you want to be proactive in your brand reputation and continued promotion of sales. I am one of the rare ones that believe marketing is an expense upon the business - that need to not be. Other business-minded folks exhalt that marketing is a need-to-do thing. However, does it have to be at an expense or cost to the business? There are multiple modalities of marketing whatever on the internet. But, do you as a business owner want expend proceeds upon a self-promotional marketing campaign?
     
    davilama2682, Dec 5, 2019 IP
  12. LewisH95

    LewisH95 Greenhorn

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    #12
    Marketing strategy provides an organization an edge over it's competitors. Strategy helps in developing goods and services with best profit making potential. ... It helps an organization to make optimum utilization of its resources so as to provide a sales message to it's target market.
     
    LewisH95, May 21, 2020 IP
  13. Descard

    Descard Greenhorn

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    #13
    Oh, jumping into the adventure without a strategy is like to play against Real Madrid without studying how to face it, can you win anyway? Yes, but it is quite likely that Sergio Ramos will leave your team seriously reduced.
     
    Descard, May 31, 2020 IP
  14. PrimitiveSense.com

    PrimitiveSense.com Peon

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    #14
    Definitely, strategy is key. Even if your first strategy is a trial to monitor and improve, every business develops a successful strategy overtime. There are so many factors of marketing to consider, how do you just dive in with no plan and expect objectives to be achieved? For us, when breaking it down you have to hit social media, blogs, SEO, backlinks, promotion, adverts, general content and so much more. Then on the backend of all of this, how are you gathering/monitoring data and the success? Seriously, without good plans how do you develop? You can easily dive in like some have said, but I don't think it's going to be that beneficial in the long run. Trial different methods, see what works well and then continue to develop.
     
    PrimitiveSense.com, Jun 3, 2020 IP
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  15. NicoleW

    NicoleW Member

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    #15
    Even if your product is not good enough, with a good marketing strategy that business can be more profitable than a competitor`s with a better product, so this is a must for any business.
     
    NicoleW, Sep 14, 2020 IP
  16. susiparker

    susiparker Greenhorn

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    #16
    Marketing is essential for businesses these days. The right marketing strategy is necessary to maximize your online presence. The more visibility, the more will be customers and then ultimately more sales. Every business needs a well-thought marketing strategy today!
     
    susiparker, Oct 1, 2020 IP
  17. Leadnetwork

    Leadnetwork Member

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    #17
    Agree with you guys, first of all you need to develop your business and marketing strategy with plan B and C, to have some backup
     
    Leadnetwork, Oct 1, 2020 IP
  18. cdawson6887

    cdawson6887 Member

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    #18
    It is more important to find a marketing strategy that works. Constantly changing the way you are going about marketing your business/company until finding something that works and then taking action on that to grow.
     
    cdawson6887, Nov 6, 2020 IP
  19. brack nelson

    brack nelson Greenhorn

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    #19
    Importance of Marketing Strategy

    1. A marketing strategy provides an organization well a structured execution plan.

    2. The strategy helps in developing goods and services that customers love to use.

    3. Marketing strategy helps to recognize customers' needs carter them as per requirement.

    4. It helps in assigning the right price for the organization’s goods and services based on information collected by market research.
     
    brack nelson, Dec 28, 2020 IP
  20. Millie Jack

    Millie Jack Greenhorn

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    #20
    A proper marketing strategy is important to increase your brand awareness and reach the right customers. Without a proper strategy in place, a business cannot grow.
     
    Millie Jack, Jan 20, 2021 IP