Why do the Difference in number of Impressions occur?

Discussion in 'Google AdWords' started by poojaatvs, Oct 2, 2006.

  1. #1
    Why Does Adwords sometimes show more number of Impressions in the Summary of Adgroups listings than the actual number of impressions in that Ad group.The problem is occuring even though Content Network is off.
     
    poojaatvs, Oct 2, 2006 IP
  2. Art

    Art Peon

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    #2
    I've found this occurs when the summary has updated and the adgroups have not. Alternatively, this could be a temporary discrepancy due to click fraud. Either way things even out over time.
     
    Art, Oct 3, 2006 IP
  3. Micromag

    Micromag Well-Known Member

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    #3
    This is due the totalization in Summary are sometime delayed with a max of 3 hours reporting delay.

    It update both with some discrepancy - The Summary is showing stats of 3 hour ago while the adgroups is more accurate showing totalization of 1 or 2 hours ago.

    This only occurs if you put some statistics that include the day of today, if you put some period in the past this may not occur.
     
    Micromag, Oct 3, 2006 IP