Because the site is different and attract traffic, because most websites that are invested in are not stupid because they'd be developed by intelligent people who are not stupid to think of stupid ideas for a site
A stupid site can earn more than the greatest site in the world. Thats the myth of SEO. It can be both rewarding and disheartening.
The answer, sadly, is that people love stupid crap like that. Look at all of the highest rated television programs. If it's dumb then people will flock to it!
It's just taking advantage of stupid people. This is America, land of the free and home of the stupid. Seriously, has anyone visited or know any teachers in public schools. There are some decent kids these days, but there are too many whack-jobs with parents that don't give a damn. Flashy sites with a cool game might seem dumb, but it works.
it all about LCD (lowest common denominator) it reach more people with the "stupid" because you make sure nothing goes over anyones head. get to "smart" and you may end up loosing people.
most people get entertained and amuse by new things.. most sites are really perfect, so once in a while crappy sites will attract and seem to be "new"
For me PerezHilton is nothing special, who does it appeal to, all 13 yr old girls. It has lame stories, and ads promoing adult products and other junk. Im sure it does really well, hence the traffic, still shit. Won't last, its already started its downward decline, here today, gone tommorow.
Because people are getting stupider and stupider. Or Dumber and Dumber. Anyone remember Harry and Lloyd?
people like to be entertained when they surf online....so crappy sites might give them a good laugh...
On one hand, yes, it's going to be a downward decline, but it's making 9,000 in private ads, and who knows how much in adsense or any other thing. Not only that, the guy has his own VH1 show now, and is in Magazines all the time. So if he's not blowing all his money, he's one rich guy with a site for 13 year olds...meanwhile some of us are still trying to get some $$$ by any means necessary